'Chicago Tonight: Elites, Affluence, and Advertising'
C o n t e n t s
Read / print the report
The complete report. .pdf format
(Read / print any section)
Main sections, 51 pages .pdf
(Introduction, analysis, conclusions)
Appendices, 41 pages .pdf
(Graphs, board analysis, advertising demographics, history, acknowledgements)
Executive Summary alone, 3 pages .pdf
Main sections (html)
Table of Contents
Executive Summary
Introduction: Communications in a Democratic Society
I. Chicago Tonight and PBS History
PBS – Origins and Funding Structure
The Funding Structure
WTTW and Chicago Tonight
II. Quantitative Findings
Methods
The Story Topics: News vs. Entertainment
Guest Characteristics
Race
Racial diversity across all story topics
Gender
Gender diversity across story topics
Occupation
Occupational Diversity Across Story Topics
- The Public: Marginalized on Public and Commercial Television
II1. Qualitative Findings
The need for a qualitative analysis
Good News
Hypercommercialism
Promotion as Content, Targeting the Affluent
War
Elections
Conclusion.
Suggestions for Action
Appendices (html)
1-9. Charts
(Story topics; race, gender, and occupations of guests; …)
10. The Trustees
(WWCI corporation board)
11. History of reform attempts
(Citizens groups challenge licensed company)
12. Documents for advertisers
(Selling an elite, affluent audience to corporations promoting their images and goods.)
Executive Summary alone. 2-pages MS Word
More
Press release
(Original announcement)
'News for the White and Wealthy'
(FAIR magazine Extra!)
'Underserving the Underserved'
(Michael Miner, Chicago Reader)
'A scathing report'
(Ted Cox, Chicago Daily Hearld)
Selling public TV viewers to advertisers (17-page kit. .pdf)
(Cultivating an elite, affluent audience for corporations promoting goods and images.)
Public stations issues
(Media Issues Links web site)
CMA web site / menu
(Click CMA logo for current CMA home page)
New email message to CMA (cma@chicagomediaaction.org)
(Opens your mail writer)